Who is behind it · Resale marketplaces
Who owns Whatnot?
Whatnot is run by Whatnot Inc., a company incorporated in Delaware in the United States and based in Los Angeles, with no parent company named in our sources. As of our check of 28 October 2026, an SEC filing and Wikidata identify the company and its US base, and a web article says it is privately held with no stock listing.
Checked on by AnyFact's AI Business Check, with a fresh look at Wikidata, the LEI register and the sources linked below.
Ownership chain
From whatnot.com to its owner
Website
whatnot.com
Whatnot's website
Runs the site · top of the chain
Whatnot Inc.
US company, incorporated in Delaware, based in Los Angeles area, founded 2019
Sources:sec.govrevenuememo.com
The sources do not all agree
Our sources do not disagree on ownership, but they differ on who co-founded the company. Most name Logan Head, while Tracxn (2026 profile) names Gustavo Adolfo Costa Borges.
Sources:tracxn.comen.wikipedia.org
Leaders and founders
The people behind Whatnot
Grant LaFontaine · Co-founder and CEO
Source:siliconvalleyinvestclub.com
Logan Head · Co-founder (CTO at founding)
Source:research.contrary.com
What the registers say
- Register and LEI records
An SEC EDGAR filing index lists Whatnot Inc. as a filer, with Delaware incorporation and an EIN. Its CIK is 0001844768. Our AI could not run a company registry check for the US.
Source:sec.gov
- Wikidata, in our check
Known organisation: Whatnot (Wikidata), founded 2019, country United States
Source:wikidata.org
- Company register, in our check
5 web results mention Whatnot with registration terms (not verified)
Source:jupid.com
Dated, from the sources
How Whatnot's ownership changed
2019
Whatnot was founded by Grant LaFontaine and Logan Head.
Source:en.wikipedia.org
December 2019
The company started in Los Angeles, according to a research report.
Source:research.contrary.com
September 2021
It raised $50 million in a round led by Goldman Sachs Asset Management and Kering.
Source:research.contrary.com
Our method
How to find out who is behind any other site
Read the site's own legal pages
Terms of use, privacy policy, imprint or legal notice: they name the company you contract with. For whatnot.com, the operator in the chain above comes from pages like these, from filings or from Wikidata.
Look that company up in a register
Companies House in the UK, SEC EDGAR for US public companies, the French Annuaire des entreprises, and the GLEIF LEI register worldwide give its legal name, number, address and status.
Follow it to its parent
Wikidata records parent organisations, owners and stock listings with dates; annual reports and filings confirm them. Check the date of each source: Wikidata can lag behind a sale.
Run a Business Check
Paste any address into our checker: it runs these lookups, reads the site, and returns a trust score from 0 to 100 with every source.
Questions about who owns Whatnot
Who owns Whatnot?
Whatnot is run by Whatnot Inc., which SEC filings list with Delaware incorporation. Our sources name no parent company. One web article describes it as privately held and venture-backed.
Sources:sec.govrevenuememo.com
Is Whatnot an American company?
Yes, according to our sources. Wikidata gives the country as United States and the headquarters as Los Angeles. Wikipedia's snippet says it was incorporated in Delaware and based in Marina Del Rey, California.
Sources:wikidata.orgen.wikipedia.org
Who is the CEO of Whatnot?
Grant LaFontaine is named as co-founder and CEO of Whatnot. A profile page describes him as starting the marketplace in Los Angeles in December 2019 with Logan Head.
Source:siliconvalleyinvestclub.com
Who founded Whatnot?
Wikipedia says Grant LaFontaine and Logan Head founded Whatnot in 2019. The platform began as a marketplace for Funko Pop figurines before it widened its range of products. Y Combinator's page gives the same founders.
Sources:en.wikipedia.orgycombinator.com
Is Whatnot publicly traded?
Our sources give no stock exchange or ticker for Whatnot. One web article states it has no public stock listing and is venture-backed. A June 2026 Fortune article gives a valuation of $11.5 billion.
Sources:revenuememo.comfortune.com
Who has invested in Whatnot?
A research report says a September 2021 round of $50 million was led by Goldman Sachs Asset Management and Kering. Another post says Andreessen Horowitz partnered with Whatnot at the Series A.
Read more about Whatnot
Is something out of date?
Ownership changes. If a fact on this page is wrong, send us the correct information with a source and we will check it again.
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